Simon Sinek: How great leaders inspire action

Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

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